The hashtag, also known as the pound button, is a popular symbol, #, recognized across different social media platforms. Hashtags are a great way to let people know about your posts! Want to talk to other people about how cool narwhals are? Easy! Just put #narwhals and let the discussion begin! Hashtags are able to spread quickly as it's a built-in code for social media algorithms. To continue, if you were to hit the like button on one or two narwhal pictures with the caption, #narwhals, the algorithm will feed you more! The usage of hashtags is perfect to find other people with similar interests, starting trends, and spread a message.
Without hashtags I wouldn't be able to expand and grow my art business. Furthermore, I also wouldn't be able to find other artists like me! As DigitalMarketingInstitute.com states in their article, "Using relevant hashtags helps give context to your content and drives traffic so that you can boost views, likes, and shares. The key is finding the right hashtags that match your content and appeal to users." I'm able to use different popular hashtags for my artwork which include simple terms like; #art, #drawing, #digitalart, #ibispaintx, and lots more! The hashtags I use correspond with what image I drew; for example, the picture I drew below is a unicorn-Pokémon based character I drew for a commissioner. I made sure to add tags that can relate to the image.
Screenshot from my art account on Instagram showcasing my usage of hashtags. Hashtags are best used for current trends, whether it's fashion, political, or a movement. Personally, I enjoy art trends and it's a great way to gain followers with an active hashtag! It's fun to explore hashtags as people can find different accounts to follow and engage with. It can be a bit of a rabbit hole to dive down into as well! Overall, there are lots of positives to using hashtags as I personally use them for my art business. Try using hashtags! Can find new things, or things to add onto your current interests and make some new friends!
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